Cannes Lions

ABSOLUT LEMON DROP

TBWA\CHIAT\DAY, New York / ABSOLUT VODKA / 2011

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Overview

Description

In this short film from Absolut, we meet a character named Lemon Drop that, just like the drink, has two opposing sides - sweet and sour. Between the comedic, ridiculous plot and the sexy ‘B’ movie look, the film never takes itself too seriously, much like a Lemon Drop cocktail. Ali Larter, of Resident Evil and Heroes, starred alongside Martin Kove, of Karate Kid. The film was directed by Traktor. TV trailers directed viewers online to see the film as well as posters, banners, and outdoor.

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