By providing a boastful story of our life, we intended to make Nodogoshi Nama a brand which nobody forgets. In order to do so, we organised the largest ‘Takoyaki party’, a party which entertains people with a bunch of ‘Takoyaki’ and drink. Takoyaki... that’s one of the Japanese national foods. What’s more, it really goes with beer.

About 100 members of the client also joined the event, and reconfirmed the ties with the brand's fans. This event was converted to the TV commercial with a human letter made by the attendees. By doing it, this event remained deeply in the attendees' mind. This story was featured in many newspapers and TV programs; the total media exposures were worth 300m yen. What's more, ‘Nodogoshi Nama’ attained No.1 sales for 7 consecutive years. Finally, we look forward to seeing how many friends the attendees will tell about this event.