We created a social campaign that lived on Facebook and featured a dynamic video that represents your San Francisco. Fans chose their neighborhood, and entered one word that brought their San Francisco experience to life. In return, they received a custom video to share with their friends on Facebook and Twitter.As fans bragged about their own definition of the city, they simultaneously spread the campaign and inspired other locals to make their own videos.Out of home posters drove to the Facebook tab and reinforced ABSOLUT’s presence throughout San Francisco.

Within 3 months, every last bottle of ABSOLUT SF had sold out. Consumers not only bought ABSOLUT, they also connected with the brand through the Facebook experience.