Absolut is heavily connected with the art world, but was missing an opportunity to bring this to life at a local level in Brazil. Building on Absolut's patronage of the arts over the last 25 years, respected Brazilian artists were commissioned to create 12 new limited-edition Absolut Vodka bottles, 2 of which were brought to market to drive sales. This formed the basis of an integrated launch campaign across multiple touch points that culminated in a major launch party.