Absolut Blank is a creative movement that invites artists around the world to express their creativity on a blank canvas in the shape of the iconic Absolut bottle.The campaign started with 18 renowned artists. But Absolut wanted to involve their entire audience.So, how do you enable the public to participate in creative movement if they are not artists?We began with the world’s most accessible art form: dance.

We mixed our aesthetic brief and technical understanding of what was achievable. We wanted 3 different designs for the generative art created by the 'dancer'.

Design 1 looked like ink in water, disturbed by the dancer's body. The challenge was all the particles required.Then, something angular and polygonal. We generated a moving mesh of triangles that track the body, polygons then grow based on movement. No 2 dances look the same.

Lastly, a dancer’s moves light up a mesh of particles which launch small hexagonal shapes moving away from the user.Adding colours gave 30 combinations of effects.

The installation was covered by the UK’s major newspapers and blogs. And the final gig was one of the most sought-after tickets in town.We generated around 2,000 blank videos and developed digital stream with an increase in Facebook fans and 8,000 'likes'.