We decided to change scenery to an object icon of the same decade, an object which really left a lasting impression on that generation.We finally found the perfect symbol, one of which there are more than 300.000 million left in the houses of Spaniards, The Peseta. We decided to pay tribute to this coin by creating ThePeseta Experience, the first live online auction in pesetas. 4 hours of exclusive live-online-auction-broadcasting in pesetas. To spread the message we were present in several media, on the Internet, in the street, on the radio, we also organised several events.

The objectives of this campaign were achieved: 1,1 million clicks in 4 hours.50% of visitors registered.A high number of users who spent 4 hours bedding