Cannes Lions

ABSOLUT VODKA

TEQUILA\, New York / ABSOLUT VODKA / 2005

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Traditionally, summer is the time to drink flavoured vodkas. To bring Absolut flavours out of hibernation, we launched Absolut Winter. Set in a snowy mountain chalet, the challenge is to shut out the cold and celebrate the winter inside. Cold snowy drafts blow in through loose timber panels, creaky doors and open windows. The soundtrack is in stereo, so as the user navigates about the room, the sounds shift and change. As the cold is blocked out, the room gets cosier. At the end, you can do it all again or discover more ways to celebrate the winter inside.

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