Pepsi is offering consumers “holiday” relevant imagery with a tie-in to the Tim Allen movie Santa Clause II. The Internet element will explain this exciting offer to consumers while enhancing it and extending it with a unique proposition found only on the website.

We wanted consumers to find “holiday” value and reward from Pepsi. First, they would use the website as the primary source for understanding various program elements. Second, they would engage with the website through an online-only program offer that extends the offline program. And finally, where applicable, they would include friends and family in the online extension.