Cannes Lions
GROUEK, Paris / ABSOLUT VODKA / 2005
Overview
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Description
The ABSOLUT TRACKS banner is an interactive musical banner for a campaign targeted at DJs, clubbers & electronic music fans.With the intuitive graphical interface, the user can perform "filter cuts" effects over a musical loop created especially for the ABSOLUT TRACKS campaign by famous DJs. After a while the interface morphs into the print ad graphics of the campaign.As it was an European campaign, the file size was kept at 25ko, no streaming media. The campaign ran on DJs community websites in Germany, Spain and in the UK.
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