ABSOLUT wanted to create a place where creative collaborations are encouraged and fostered. A place for people who love art and creativity. A place where diverse creative minds can join forces to create new and unseen things.

The challenge was to develop a space that could cater to a multitude of different artistic purposes; to create outstanding events and relevant content that is promoted in a unique and appropriate way, establishing MADE as a limelight for creativity.

MADE was born – as a platform devoted to the formula of creative clashes.This became the rationale for everything, from the development of the space by 12 very different creatives, to the diverse Artists, participating in the projects. It is reflected in all communication, and even resulted in the creation of a unique new media channel. Lastly all activities are collected under this theme on the made-blog, making it a source of inspiration to the international art scene.

In a year, MADE space has welcomed over 5,000 guests to its vernissage events and exhibits (including renowned artists such as Pharell Williams, David La Chapelle, Janelle Monae, Jeff Staple, Levi Maestro, DJ Neil Amstrong, Max Herre…) and has been praised in architectural publications such as Frame Magazine for its unique modulatory design and patented lightning system.