Cannes Lions

THIS IS ANGOLA

TBWA ANGOLA, Luanda / BGI / 2015

Film

Overview

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Credits

Overview

Description

This TVC takes place in Angola and pays a tribute to the Angolan people. It's a narrated journey through Angola that shows an aesthetic approach and language never used before in Angolan advertising but that has always been the reality in the streets. This is Angola is a TVC that speaks Angolan and tells us about the way the Angolans are, the way they says things, their slang, their habits, about the way they feel their country, the way they feel about their things, the way they express themselves through music, fashion, hairstyle, habits and about their beer that is a National icon. This is Angola. This is Cuca.

Narration Translation: Our land is red, our jewelry is shiny and our gold is black. Our land is the banda. Here, Friday is men’s day, friend is kamba and party is boda. We don’t have style or swag. We have pausa and a lot of banga. In Angola our beauty is immense, our skin shines, our ladies are magical, our music has rhythm. We don’t go, we arrive. We are a people of warriors. We have pride and love towards what’s ours. This is Angola and in Angola, beer is Cuca.

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