For one family, Uncle Simon is so good at Christmas gifting, he’s replaced Santa in their hearts and minds.

Uncle Simon arrives at his family’s home with loads of amazing gifts from TK Maxx. But things get weird. Every Christmas decoration of this overly decorated home is not Santa. It’s a replica of Uncle Simon himself.

There’s a 30-meter inflatable Uncle Simon with a big sack.

A life-sized snow sculpture of Uncle Simon and his gifts.

An animatronic Uncle Simon with mini Simon elves packing presents into bags.

Uncle Simon is looking at a Christmas wonderland featuring himself.

The family, who are obviously, eagerly awaiting his arrival sing their favourite Christmas carol — “Simon is here” — to the tune of the iconic Christmas song, Carol of the Bells.

He finally reaches the front door. His family are over the moon to see him, and the gifts from TK Maxx.