Cannes Lions

Ridiculous Possibilities

WIEDEN+KENNEDY, London / TK MAXX / 2016

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In a world of predictability, you can walk through the doors of TK Maxx and find exactly what you weren't looking for. TK Maxx is packed with big labels, unique gems and surprising finds, and everything costs less than you'd expect. Once you’re in the door all bets are off. Your purchases can enrich your life in strange and unexpected ways. The possibilities are endless. And frankly, sometimes a bit ridiculous.

In this situation, a woman went in looking for a dress, left with a dress...and a trampoline, and eventually found love through her living room ceiling.

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