Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / ABTO - ORGAN TRANSPLANT ASSOCIATION / 2013
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The film uses real scenes, recorded by street security cameras, of people narrowly escaping life threatening accidents that have gone viral on the internet. The scenes makes us feel that life has given the people in them a second chance. The film closes with text explaining: "Sometimes, life gives you a second chance. Other times, it needs your help. Be an organ donor. "
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