The challenge was to convey the excitement and dynamism of a 3-D spectacle using a 2-D

space, in this case using single sheets of poster paper. Above all, we needed to design

something that would stand out, draw people's attention and represent the incredible show put on by the planes in a creative way.

Since our medium was a 2-D space and we wanted to showcase 3-D movement, we took single

sheets of paper and started bending, folding, curling and twisting them to mimic the maneuvers

performed by the planes in the sky.

Ticket sales are up 15% from last year. The posters also became very popular and the client asked us to print extra copies to give away at the event to VIPs and business partners.