For one day, during the full launch of the Eurostar campaign, several Belgian newspaper sites became 'around-the-corner-sites'. A homepage “takeover” banner made them flip 'around the corner' to the website of The Times or the Daily Mail.

With a 4.69 % click through, the banner had a massive impact on the communication goals of the overall campaign. It generated a lot of buzz and word of mouth. Sales figures increased up to 20 % after the campaign.