Media was essential making the interactive bus panel become real. First of all, negotiating with the right bus media companies to accept the challenge of installing the distance sensors and the panel itself to make the idea work perfectly. And finally, the media strategy was to place the panel only on buses that had Volkswagen dealerships around their routes, which proved to be a great decision.

More than 20,000 drivers and pedestrians were impacted by the interactive bus panels per day and got to know more about Volkswagen’s ACC technology. They also contributed to increase the message reach, by sharing it on social media. And the visits to dealers located near the bus routes increased by 30% and test drives increased by 35%, as compared to the same period in the previous year.