The whole strategy is based on the gradual implementation of Acceso Uno throughout the Official Dealer Network. So the campaign begins with a series of internal communications (information dossiers, videos and intranet messages). The next step is for each of the Official Dealers to present the Acceso Uno project to each of its clients, inviting them to a classical music concert in Canon’s name. At this meeting, they are each given an Acceso Uno Pack containing a brochure, an application form for holding an Acceso Uno day, a Euro calculator and a CD with all the information necessary. Later, there is a follow-up phone call to those who attended the concert. Those who did not attend are sent a two-stage mailing: a teaser and an Acceso Uno Pack (with a card book as an incentive). Revolving around the image that was designed for the whole project, is a logo based on the well-known designer game of suspended metal balls that demonstrate continuous movement caused by the thrust of just one of the balls. This is the genesis of Acceso Uno: a single liaison is capable of setting up a new system of work that affects the whole company.

Between the 10th September and the 16th December 2003, 25 Official Dealers in the Canon Spain Network passed on 4,500 Acceso Uno Packs to their actual and potential clients. In total, 1,877 Acceso Uno days were held in different companies, of which 834 have adopted at least one work system.