Cannes Lions
McCANN TOKYO, Tokyo / FUJI / 2018
Overview
Entries
Credits
Description
Instead of replacing humans, what if artificial intelligence and robotics could enhance human’s. As creativity grows in importance, we used AI, data and robotics to improve human creativity in business.
We made a world’s first robot SHIRO-MARU that can lead mindfulness meditation to heighten human creativity. The robot will guide you into meditation analyzing your real-time emotional state. This program was designed with neuroscientists and experts in mindfulness to collect and analyze emotion data from brainwaves.
Execution
This program was designed with the help of neuroscientists and experts in mindfulness to collect and analyze emotion data from brain waves.
Using an EEG sensor, the program determines your “Creative Flower” from among 5 brain wave types. Creative Flower indicates your flow state, which shows your current level of creativity.
Over 60 emotions we’re identified in real-time. to develop just the right mindfulness method for each person’s state-of-mind.
For example, if a participant was suffering from acute anxiety, then Shiromaru would lead them in mindfulness meditation that will alleviate the anxiety.
The Creative Flower will open up and bloom according to your state of flow.
“Flow” is a state of deep meditation. As you near this state, both your right and left brain become active, sharpening your instincts and heightening your ability to think logically, putting your mind in a highly creative state.
Outcome
-Being implemented in various company trainings such as IBM, Yahoo! Japan, Shiseido, Fujifilm, ANA as a prototype.
-A collaboration with a pro football team URAWA RED DIAMONDS LADIES to develop a test to improve the players’ creativity.
- We conducted a survey where 50 people to have them meditate regularly.( Research to be done by mid Dec.)
- Intuition and Inspiration 7.3?UP
- Happiness 9.2?UP
- EQ 11.6?UP
- Resilience 15.8?UP
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