By placing the dummies in the wintersport centres, there was no loss in media distribution. People were caught by surprise, when they discovered the almost real looking "accident victims“ in this unusual environment.The message was received immediately.

With a budget of only CHF 75'000.-, accident prevention became the topic of discussion amongst thousands of sportspeople. Furthermore: 30 newspapers as well as TV and radio stations reported the action and multiplied the advertising effect. This helped to reduce the amount of wintersport accidents in Switzerland by 4%.