In this ad, we see people mischievously orchestrate “happy accidents” in order to replace their old TVs with a new SUHD TV.

We see a father swap his child's toy hammer for a real one, whilst he plays in front of the TV.

A wife, watching her down-trodden husband vacuum, directs him to the far side of the room as the cable is perilously wrapped around the leg of the TV table.

A father nonchalantly throws a ball towards the living room as his dog hastily leaps through the lounge.

A lady doing her nails negates to turn her bath off as water drips through the ceiling downstairs, risking an electrical disaster.

And a father points his son in the direction of the TV as he attempts to hit a piñata.

The scenarios are of course anything but unintentional – all in the name of getting a new SUHD TV.