Cannes Lions
LEO BURNETT ARGENTINA, Buenos Aires / PROCTER & GAMBLE / 2005
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A woman is inside a daydream and collapses against nothing. We realize she was hipnotized by the new Ace fragrance. So much so that she had her T-shirt on her face to intensively enjoy the fragrance.The objective of this commercial is to communicate the new Ace fragrance, Naturaleza Fresca (Fresh Nature).
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