Cannes Lions

ACE NATURALEZA LAUNDRY DETERGENT

LEO BURNETT ARGENTINA, Buenos Aires / PROCTER & GAMBLE / 2005

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A woman is inside a daydream and collapses against nothing. We realize she was hipnotized by the new Ace fragrance. So much so that she had her T-shirt on her face to intensively enjoy the fragrance.The objective of this commercial is to communicate the new Ace fragrance, Naturaleza Fresca (Fresh Nature).

Similar Campaigns

12 items

Silent Separation #ShareTheLoad

BBDO INDIA, Mumbai

Silent Separation #ShareTheLoad

2023, ARIEL

(opens in a new tab)
ONE MISSED CALL

PHD, Mumbai

ONE MISSED CALL

2013, UNILEVER

(opens in a new tab)
PRINGLES

G2 JOSHUA, London

PRINGLES

2012, PROCTER & GAMBLE

(opens in a new tab)
CORNETTO ICE CREAM

SAPIENTNITRO, London

CORNETTO ICE CREAM

2012, UNILEVER

(opens in a new tab)
SWIFFER DUSTER

THE KAPLAN THALER GROUP, New york

SWIFFER DUSTER

2011, PROCTER & GAMBLE

(opens in a new tab)
1 Cannes Lions Award
ORAL-B DENTAL FLOSS

PBC COMUNICAÇÃO, Sao paulo

ORAL-B DENTAL FLOSS

2009, PROCTER & GAMBLE

(opens in a new tab)
CHICABON ICE CREAM

SUPER PRODUCOES E IDEIAS, Sao paulo

CHICABON ICE CREAM

2008, UNILEVER

(opens in a new tab)
TOOTHBRUSHES

MEDIAEDGE:CIA PUERTO RICO, San juan

TOOTHBRUSHES

2006, COLGATE-PALMOLIVE

(opens in a new tab)
BOLD LAUNDRY DETERGENT

MEDIACOM MEXICO, Mexico city

BOLD LAUNDRY DETERGENT

2006, PROCTER & GAMBLE

(opens in a new tab)
ARIEL DETERGENT

SAATCHI & SAATCHI, Vienna

ARIEL DETERGENT

2005, PROCTER & GAMBLE

(opens in a new tab)
Shortlisted Cannes Lions
ARIEL

SAATCHI & SAATCHI, Mumbai

ARIEL

2003, PROCTER & GAMBLE

(opens in a new tab)
SUNDOWN SUNSCREEN

DPZ PROPAGANDA, Sao paulo

SUNDOWN SUNSCREEN

2001, JOHNSON & JOHNSON

(opens in a new tab)