Brief and Objectives:

In 2017, Acer organized a Consumer Reward program in 14 Asia-Pacific countries. The campaign aimed to boost sales in August for 5%, around 10 million USD.

Situation and Challenge:

In 2017, Acer organized its first Consumer Reward program spanning 14 Asia-Pacific countries.

Can a brand simultaneously talk to more than 1,000 ethnic groups and 4 billion people? Mm…it’s a challenge…

Execution:

Timeline and Implementation:

*15 days before 803, we planned a different game for each day and invited friends to play together.

*Friends were “cool points”. No matter if you were playing “Electric Current Avoider” on an ultra-slim laptop or “Big Wind Blows” on 3D fans, participants could use each other or work with each other to collect “cool points” together.

*These points could be used as friendship currency to make new friends, curry favor with colleagues, or bribe your girlfriend’s little sister…

*Finally, on Acer Day, everyone could exchange their “cool points” for gifts, get discounts and draw for big prizes…

Placement and Scale:

The campaign was promoted heavily for a whole month, both online and offline.Across 14 countries,We created a “friendship warmer” in the APAC.