Despite manufacturing several powerful laptop models, Acer laptops are perceived to be low end machines. So instead of telling an exaggerated story of how powerful Acer laptops are we decided to demonstrate it. We produced (special effects, music, offline editing) the entire commercial using various ACER laptops. We released the film on YouTube with a making-of film embedded in it. The making-of film also contained smaller films within it that demonstrated to the consumer how powerful Acer Laptops actually are.