"Create a new identity for our gentech brand Actelion. Don't touch the logo, but create something the world of pharma has not seen before." (Jean-Paul Clozel, CEO)

We handled the existing generic visuals like scientists handle cells. We deconstructed the visuals down to the smallest possible unit – a paper or digital molecule. Then we rebuilt the visual language from those molecules, capturing the magical moment when an idea is transformed into a solution and a molecule becomes a medicine. Our idea: Medical Magic.

The initial response to the launch of the new identity has been very positive.

"Actelion is a hotspot of possibilities – so is the brand." "Perfect!" J.-P. Clozel, CEO "The visual world follows the same principles as the work of the biotech scientists at Actelion." "Strengthen the footprint of a small biotech brand against the big pharma competitors."