Cannes Lions

ACTIMEL DRINK

Y&R ITALIA, Milan / DANONE / 2004

Film
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OVERVIEW

Description

We see a family drinking Actimel on a wonderful sunny day. When the camera zooms out, we realize that the scene is taking place inside a glass dome, where the family live, protected from winter aggressions. This is thanks to the natural defence reinforcement provided by Actimel.

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