Cannes Lions
FRED & FARID PARIS, Paris / SCHWEPPES / 2011
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The product is so well known in France it does not need to be sold in advertising.
Orangina is the only soft drink with 16% of orange juice. 90% of people know the product.The creative idea of this film is to parody the traditional advertising and to sell the product for the wrong reasons. It has been so much integrated by the consumers that Orangina was the French's favourite TV ad after the campaign spread.
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