Cannes Lions

Action Mode

BISCUIT FILMWORKS, Los Angeles / APPLE / 2023

Film

Overview

Entries

Credits

Overview

Background

A mother uses her iPhone 14 to film her child’s field day race. And we see how the iPhone camera’s Action mode feature turns rough, shaky footage into high quality stabilized video.

Execution

A mother uses her iPhone 14 to film her child’s field day race. And we see how the iPhone camera’s Action mode feature turns rough, shaky footage into high quality stabilized video.

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