Apple Watch is unlike any device Apple has ever made, but just as easy and intuitive to use. Screen animations perfectly told that story; they go further than words to convey the experience of using Apple Watch. Developers worked to make these animations viable on desktop computers and mobile devices. This was a first for Apple — an important milestone as we look to create rich online experiences that perform beautifully no matter the device. Every page was designed with a new focus on style, because the story is as much about personal expression as it is about technology.

In its final execution, the Apple Watch website is not only one of the largest product sites on apple.com, but also one of the most immersive. And this is just the beginning. The site is built to grow with the product, demonstrating the incredible experiences app developers can bring to the wrist.