Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S / 2016
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Description
This film shows the deep bound between a little boy and his grand-father, well it's not really his grand-father, but his neighbour, he wants to convince him to go to the McDonald's restaurant.
Both families are use to this nice stratagem, as we can see the reaction of the mom and the neighbour's wife.
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