We decided to transform the McDonald’s Drive-Thru experience into something straight out of a World Cup game – with quality messages blasting out of speakers rather than gameplay. And that was the main idea: we would borrow the voice of football and make it the voice of McDonald’s for a night.

Football fans are passionate about their love of the sport: they love the teams, the players, the thrill and action, and they even love the voices behind the game. Announcers have become bona fide superstars in their own right, especially in the Middle East; an integral part of the football experience.

Most people might not know the faces, they might not even know the names – but they definitely know the voices. So we went to the biggest voice in football in the Arab world: Raouf Khalif, one of the first, most popular and instantly recognizable voices of football.