Cannes Lions
BBDO GERMANY, Dusseldorf / PRAXIS / 2008
Overview
Entries
Credits
Execution
We developed a promo that plays on the essential tool of the acupuncturist: the needles. Therefore, we took illustrations of a naked human body and pinned them up in true acupuncture style -- with more than a handful of pins inserted directly into the body.
Outcome
Thanks to the ads the clinic was fully booked for months in advance.
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