Cannes Lions

SIT BACK AND OPEN WIDE.

DOJO WERBEAGENTUR GMBH, Berlin / PRAXIS / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

Through the use of modern technology, we’ve created the worlds first website that’s mapped directly onto users teeth and we’ve ensured visits to the dentist won’t even hurt a bit. We promise.

Outcome

We’ve generated thousands of new visits to his website, 82% of which were completely unique. But most importantly: We’ve made people sit back, open wide and say ‘ooohhh’ as well as ‘aaahhh’.

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