‘Acuvue Blink’ was a disruptive and ‘eye-catching’ OLM campaign to drive CT, and were inspired by the insight that Acuvue stay comfortable throughout the day - not causing “blinking” like other contacts. Supported by the ‘Acuvue Wink‘, the first branded Facebook application from Australia, allowing people to send photo-realistic winks to their friends.At the height of the campaign 10,000 Facebook users were ‘Winking’ daily, allowing us to achieve incredible results; more than 75,000 downloaded the application, sending 1,241,200 winks to 516,000 people. Voucher redemption and opt-ins were 150% and 216% of target. Average CTR: 0.5%