We chose to concentrate on two major events: an already established (Madwalk Fashion show which we organized in co-operation with major music Tv channel) and a tailor made one (MarcJacobs Fashion Tea Party which we organized in co-operation with two leading women magazines in the designer's central store), both held in the most central and hottest spot in Athens.

Both events attracted several celebrities and showbiz people, and this resulted in several free TV reportages as well as free print and online coverage!

Their communication included intensive PR programs through promo TV-radio trailers, extensive print, online, radio and TV publicity (mostly free), while more than 8.000 people enjoyed Lipton's new tastes.

-Lipton’s market value share, after a period of stability, is growing again by 3% and frequency of consumption has increased by 4%.

-In the first 5 weeks of launch Lipton Sun Tea already reached its target value share!

-Fashion Tea Parties have become talk of the town and the expression “Tea Party” has been integrated in everyday language. The “Tea Party Movement” has begun!