Cannes Lions
BARTON F. GRAF 9000, New York / BFG9000 / 2012
Overview
Entries
Credits
Execution
Being a new agency, we wanted to grab the attention of the press. We knew that would mean doing something different from the traditional written press release to make our announcement.
Outcome
Instead of a brief mention of our new hires in the advertising trades, our announcement was featured as headline news on both on the front page of both Ad Age and Creativity.
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