Cannes Lions
ASATSU-DK, Tokyo / HAKUSENSHA / 2009
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This is a commercial about the distinctive culture of "manga" in Japan, introduced through the perspective of a foreigner.
Japanese "manga" are published not only as individual comic books but also as installments in magazines, which contain various ongoing series.
Girls' comic magazines are enjoyed by a wide range of readers, from young girls to adults.In the spot a British reporter is at the editorial office of HANATOYUME. The unique japanese characteristic, 'Act of God', is revealed in the production of the comic.
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