In a busy parking garage we turned our ads into a parking assistant - reminding our target audience that they could always park carefree with DNB car insurance. The board was equipped with parking sensors and speakers, so the drivers were guided safely into the parking spot.

1 out of 3 car insurance claims are parking related, and tight parking garages are the main enemy. By using an existing digital board placed in a busy parking garage, in an innovative way, we managed to give drivers a positive parking experience. The board was equipped with parking sensors and speakers, so the drivers were guided safely into the parking spot.