1 out of 3 dents are parking related. Luckily, DNB covers damages to parked cars without affecting the no-claim bonus. Our job was to tell car-owners about this great new offer.

Data and insight told us that 1 out of 3 car insurance claims are parking related, with tight parking garages as the main enemy. The target audience was therefore defined as drivers who lives in the cities and who often park in busy parking garages.

We constructed a hellish fleet of remote-controlled shopping carts and ambushed unsuspecting drivers in the busiest parking garages in Oslo - making our message as memorable and relevant as possible.

The stunt was captured with hidden cameras and then published as an online film - targeted towards the same target group - but to a much bigger audience.

The shopping carts engaged both drivers on site, as well as online. By building a posse of evil shopping carts, we managed to turn an advert for car insurance into an documented engaging stunt. As a result, 38,000 visited the insurance site and the visitors had a bounce rate of just 30%.