The AdamYourself campaign is the 2nd campaign to the Opel Adam, after this was launched in 2013. In the second wave, the aim was to rejuvenate the target group and occupy the social channels.

We generated a totally new concept for the visualizer. By sliding through a one pager, it feels uent and very simple to choose your personal style to the Adam. By doing that we avoid the normal step to step approach, that you will nd normally in the eld of con gurator and visualizers.

We used 10 in uencers reaching 14 euopean countries to communicate the Adam Yourself campaign. A realtime Social event was hosted, where the in uencers can interview Dr. Karl-Thomas Neumann (Opel CEO), Mark Adams (Chief Creative Designer) and Tina Mu?ller (CMO). Also we had a live walk through via Periscope with Tina Mu?ller.