Opel was supposed to find a way back into public attention by implementing a new and global identity. In doing so, it should keep the balance between its traditional image on the one hand, excellent design and innovative products on the other hand.

Opel’s brand idea is the source for the new corporate design and consists of only 5 elements: the brand, typography, colour scheme, sunstrip and imagery. All elements have their origins in the tradition of the Opel brand and have always been a feature of the brand’s DNA.

Compared to the previous year, the overturn rose about 8,2% Europe-wide in the first term of 2011; the total market shares got up to 6,4 5%. The electric car, Opel Ampera, was already booked up for 2011 before it was even on sale.