The idea is very simple. To present a proposal on behalf of the WWF to add a 6th ring to the logo of the Games to represent the continent that´s currently being ignored, Antarctica.

We created a website where people are asked to sign, in support of changing the logo.

We also contacted athletes of the Argentinian Olympic Team who participated in print ads supporting the proposal and inviting people to be part of it.

The idea was implemented several days before the beginning of the last Games and was continued throughout the competence.

IMPACTS (TV + Digital Media): 110

TWITTER - Influencers: 40

VIEWS VIDEO: 300.000

CLICKS SITE: 298.729

Media Impressions: 97.206.512

Earned Media: U$S 590.424