A Flashmob with 20 volunteers from the Vida Silvestre Foundation was generated. During 5 hours, they travelled on Buenos Aires’ subway using snorkels and an Earth Hour T-Shirt.

This last one had an inscription that was a call to action to turn off lights on March 26th.

35 cities in Argentina joined the action and turned-off their lights. Over 700,000 contacts watched the action. High impact of the action in various online and print media. Clarín and La Razon (two of the largest circulation newspapers in Argentina) were among them. More than 115,000 people visited the Vida Silvestre website during March and over 40,000 watched the videos on YouTube.Source: SMAP and Vida Silvestre.