Cannes Lions
NETADDICTION - CLICK ART, Terni / ADIDAS / 2007
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Adidas a3 megaride unstoppable, this innovative trainer promoted via a full-screen introduction on Multiplayer.it. Every step of the shoe leaves a footprint that gradually recreates the homepage. This creative highlights the advanced sole and its elasticity. Objective: Informing users and Brand Awareness. Target: 18-35 year olds
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