Cannes Lions
NEUE DIGITALE, Frankfurt / ADIDAS / 2005
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Description
BRIEFING GOAL: A tool that organises the user's individual training plan.
IMPLEMENTATION: Anyone who gets bitten by the running bug can organise their own individual training plan via the Adidas running organiser tool. Training preparation is supported through training plans and expert articles. As the running organiser is available to download as a desktop tool, the user can also use this Adidas branded tool when they aren't online.
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