THE SOLUTION:Develop an iPhone APP “adidas X GIANTS DIGITAL TRYOUT” to test baseball’s 4 basic skills: Pitch, Bat, Run, and Catch. Throughout the baseball season, fans competed with each other digitally, and to raise the level of appeal of the APP, we decided to give the top 9 record holders the privilege to join the GIANTS training camp. A total score will appear on a chart. A monthly top 100 ranking is shown as well, and each month, the top 3 record holders will receive a GIANTS outfit with the original uniform numbers printed on them.

THE RESULTS:The Digital Tryout APP was featured on a popular midnight TV program for the young, diffusing the news to a national scale. The young audience immediately spread the word on various social media. The 9 players who set the best record throughout the year were invited to participate in the GIANTS training camp. They stood on the same baseball field as the professional players, and enjoyed the surreal experience of being part of a professional baseball team.More than 33,000 Digital Tryout APPs were downloaded, and has scored No.1 in the Free Sports Category. More than 55,000 members have registered in the campaign, contributing to a 200% increase in adidas Baseball category sales in 2010.