We created the positioning “ninjarunners” to define those runners who have that something else.  

The campaign was published in Brazilian sports, running and trade magazines; and posters were displayed in POPs throughout the country.

A prova teve o maior número de competidores inscritos já registrado pela organização: 1.200. Foram cerca de 9 mil pré-inscrições, também número recorde da Mizuno Uphill Marathon.