Deliver the "Goo Touch Action" from adidas to all baseball fans.The "Goo Touch Action" is a gesture-used by HARA* to praise his players during the games, which many fans wanted to experience for themselves.*HARA is the manager of the No.1 Japanese professional baseball team, YOMIURI GIANTS officially supported by adidas.

By bringing such excitement through a simple “Goo-Touch Action", the adidas brand managed to enter into the hearts of many baseball fans thus increased shop sales and visitors.Sales vs 2008: 170.4% in June, 2009Visitors vs 2008: 147.9% in March, 2009