Adidas InternationalThe Beckham Limited Edition PredatorPulseAssignment: to create a website showcasing the Beckham Limited Edition boot and the concept behind it. The number 723 came about as a tribute to the two jerseys Beckham wore while playing for England, 7, and Real Madrid, 23.Solution: Foreign created a new website that, just like the shoes, reflects Beckham’s profound love of Asian culture. The Yin and the Yang, the Asian symbol for balance, became the centrepiece logo of this campaign, with each placed on the right and left of the silver shoes.