The V-SIGN people make when they take a photo is a sign of victory. V also stands for V-SERIES.

We created a device called ‘Express your V-Machine’ which automatically recognises and captures a person’s V-SIGN.

- Approximately 1,500 people created their V-Photo.- During the campaign, V-Series have reached 150% of sales target.- Approximately 150,000 users have visited the campaign blog in 4 weeks.